The Brief Before The Brief
The other 18 questions.
The Six Questions will make your next call better. What they won't do is get you all the way to an agreed scope. This is the rest of it.
New here? Start with the Six Questions - they're free.
The Discovery Call Sheet. All 24 things to cover on a client call, in the order to cover them, with what every answer is actually telling you.
The Scope of Work. A fill-in template covering the three budget numbers, who owns the ad account and who owns the pixel, and what isn't included - the part that stops the arguments.
The Follow-Up Email. What to send within 24 hours, so everything said on the call is in writing before anyone remembers it differently.
A 20-page PDF and two templates you can copy and fill in. Yours instantly.
What it isn't
It isn't a contract and it isn't legal advice. It's what usually goes wrong, written down by someone who has had it go wrong.
Chanda Gohrani
